Welcome to the world of RevOps After Dark (now with 15% more clownin') where we get straight to the revenue team news you (hopefully, probably) wanna know, adding just a dustin' of that Rattle-brand hustlin’.
This week, we dish on:
- A major RevOps glow-up transformation
- Some major tech salary degradation
- Enablement’s major lovin' and cooperation
- And more! Major!
Let’s talk Ops!
Tools & Software News
🦖 Babe Get Up, New RevOps Just Dropped
In a rare but also totally expected move, the Rattle team is using this very first section to shamelessly self-promote! But wait! We’re actually in the news, so it’s not cheating!
Our big to-do is all about two new amazing tools — Atlas and Digest. If you didn’t see our... LinkedIn takeover, Product Hunt launch, or amazing video series, perhaps our killer playbook “RevOps 2.0 Guide to Total World Domination” will suit your fancy. The whole RevOps 2.0 movement is predicated on one major tenet: operational masterminds need to take on the strategic-slash-process-optimization work (which they would otherwise do if they weren’t so bogged down by… yeah… everything else). (Oh and we wrote this awesome post on A/B testing your sales process too).
Here's the hype video, in case you missed that too:
🧚 A Modern Fable: “Don’t Tell A.I. Sensitive Things”
Another reminder to remind your team: No company secrets to the robots, please!
This week, Google's Bard "inadvertently" indexed and displayed private conversations in Google search results, raising privacy concerns among users who still think people are using Google Search (💀). Google, for its part, said it's working to rectify the issue, reminding users in the meantime not to share personal information during their interactions with Bard, on social media, in the privacy of their own homes, or in the vicinity of anything with a microphone on it.
✂️ Cool New Tool Alert: Cala: The Brutally Efficient Calendar Clearer
Calling themselves the “Tinder for canceling meetings” — which was, years ago, basically my experience with Tinder (sad clown face) — what Cala really means (I think) is they’re a tool for ending those Zoom calls where nobody stands to gain anything. Feel you need the time back from that 30-minute “check in”? Just swipe left. If everybody on the invite also swipes left, the meeting is canceled. (Friday after 3 p.m. never looked so open!) Next thought: Tinder should definitely have the same feature, where a date can be canceled mid-way through.
Strategy & Tactics
👩💻 Looking For a RevOps Job? Here’s Another Tortured Dating Metaphor For Ya!
If you’ve been out of the job-dating game (sorry but I'm gonna beat this joke to death) for a minute and are looking’ to strap on your dancing shoes and put yourself out there once more… it's time you know that job hunting's not your grandma's waltz these days, explains David Hogan of Throne Consulting, writing on the RevOps Co-op blog. RevOps interviews are now less of a desperate plea to be asked to the dance, and more of a Sadie Hawkins where both parties are checking out each other's moves. The post itself is loaded with some great advice (with no stupid jokes to step on your proverbial toes).
💸 RevOps: A Natural Fundraising Asset?
Over the past year, the difficulty in securing startup funds (and making sure you don’t put those funds, when you get them, in a bank that evaporates before your very eyes) has shifted investor focus from revenue to… a more fussy, more detailed scrutiny of costs and profits. Haris Odobasic in his most recent post explains that RevOps is a natural lubricant to this new brand of friction, helping in this new hardscrabble environment by providing accurate growth forecasts, establishing a data foundation, creating effective processes for capturing and reporting data, identifying revenue opportunities, reducing costs, and steering companies towards the almighty capital-P Profitability, thus enhancing their appeal to more cautious investors in this shitstorm tough economic climate. It’s a great read.
🙉 Have a Listen: Enablement and Operations, Name a Better Pair (I’ll Wait) (Wow That Wast Fast)
Some pairings are just classically complementary. Sonny and Cher. Turner and Hooch. White Bread and Tap Water. Others... are RevOps and Enablement. In a recent set of podcasts by the Revenue Operations Alliance, Christian Palmer from Riskified and Paul Butterfield of Revenue Flywheel Group emphasize the real and tangible power of uniting RevOps with their long-lost Enablement kin and setting the right boundaries so both can thrive. Both experts seem to come to the conclusion that the optimal functioning for the two roles (not unlike a good marriage) is where both sides work as peers (though, unlike a good marriage, RevOps should measure the impact of enablement’s efforts... which is not a great move for your spouse). We suggest listening to both podcasts, especially if Enablement and RevOps are always having trouble deciding on whose family gets to do Thanksgiving.
A Good Read
💸 You getting paid enough, fam? Tech salaries take a steep hit
The 2023 State of Tech Salaries Report by Hired reveals… what my generation calls “a big oof”. And it’s not just you. Apparently, there's been a significant decline in tech salaries, with both fully in-person and hybrid U.S. roles seeing a year-over-year decrease. Adjusted for inflation (which, indeed, has gone up itself — yes, still), local U.S. salaries reached their lowest in five years, plummeting by 9% from 2021 to mid-2023. Junior talent, or professionals with less than four years of experience — if you even wanna call them “professionals” (lol newbs) — faced the steepest salary decline at nearly 5% just this year, and a notable reduction in demand for junior staff roles leaving senior staff wondering who is gonna get them their coffee, black, with seventeen sugars? (Read the report)
The Ad-hoc
😬 Move over ChatGPT, this A.I. has a Cringe meter
This ridiculous “viral post” generator tool from the likes of Taplio is ridiculously fun, especially when you crank up the Cringe meter to maximum.
Here let me show you what happens when I told it that I just wrote this blog post today...
Wow, so inspiring!
LinkedIn will no longer be the same.
Oh wait.
It’ll be EXACTLY the same.
Meme of the Week:
From friend of the brand, Anastasiia Binns who added some serious non-Pooh (Pooh-less?) wisdom:
The point is that new tools 👏don't👏 bring ROI by themselves. We created our ROI with some very intentional design. Our tools aren't working well because we've picked the magical right ones. They are working well because we had a strategy that started all the way in the database design, and put in a whole load of graft to make sure they're properly embedded and adopted. And while software sellers will swear up and down that their tools deliver 10x ROI in 0.5 seconds, the reality is that the tools are only as good as your strategy.
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And that's it for this week!
We'll be back next Thursday night with more news, tips, and self-inflicted jokes about our dating past.
Thanks for reading — and remember, you always can reach out to us at hello@gorattle.com for any questions, comments, concerns, or solicitations for a candle-lit dinner for two. (But you're paying.)
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