Our picks are based on their features, pricing, popularity, and overall user satisfaction. They are designed to give you a broad overview of what's out there to help you fill critical gaps in your tech stack and unlock your team's full productivity.
Project Management
Trello
Trello is one of the most affordable project management tools but boasts a robust visual interface that's become popular among small and large teams alike. Individual users are assigned three lists for their workspace, broken down into "To Do,” "Doing," and "Done." So individual sales reps can track their assigned tasks and easily move them between stage categories.
Managers can get an overview of the workflow, where all tasks are at any given time, and assign tasks as needed. Trello brings fantastic visibility to all the concurrent tasks that go into a typical sales cycle at a price point pretty much any team can afford.
G2 Rating: 4.7/5
Pricing: The basic plan is free for all users, and they have upgraded plans starting at $5 per month.
Asana
What really makes Asana stand out as a project management software is its ease of use and a vast number of integrations. Asana has Slack and Gmail extensions to help tasks in Asana stay in sync with the actions needed to complete them. It's also incredibly scalable, with tools that work just as well with a team of 5 as they do a team of 500. It also, of course, does all the traditional task management functions, giving team members assignments with status updates and managers an overview of exactly where every task is in the process.
G2 Rating: 4.3/5
Pricing: Basic plans are free, and Premium plans start at $10.99 per month.
Todoist
Todoist has been ranked one of the top project management platforms by leaders like Apple, Google, The Verge, and Forbes, thanks to its simple design. Its interface is just like a to-do list but better, making it intuitive enough to integrate with ease but scalable for large teams. It's easier to look at than many other productivity platforms on the market, which means your sales reps might actually use it.
G2 Rating: 4.4/5
Pricing: The basic plan is free, with Pro plans starting at $36 per year.
Revenue Communications
Slack
Slack is designed to make communication easier for businesses. It's got a plethora of features, including open discussions, private groups, direct messaging, and deep contextual search and message archiving. Slack integrates with many other apps like MailChimp or Google Drive, making it easy to integrate into your tech stack.
G2 Rating: 4.5/5
Pricing: A basic Slack account can be activated for free, and professional plans start at $6.67 per user per month.
Rattle
Rattle is a bi-directional Slack/Salesforce integration tool that allows you to bring your Salesforce data right into Slack. Customized Slack alerts allow you to notify your team of everything from missing MEDDIC information in a Salesforce record to a new deal won by the sales team. You can also update your Salesforce record from right inside of Slack, making it easy to maintain good data hygiene without having to switch between tools.
Sales Managers, Revenue Operations Leaders, and other team members can build custom workflows that trigger actionable Slack alerts for all kinds of significant Salesforce and sales team events, such as:
- A deal that's stuck in stage
- A client hand-off
- A new lead assignment
- Upcoming renewals
Here’s what some of our customers have to say about Rattle:
G2 Rating: 4.9/5
Pricing: Starts at $29 per user per month
MS Teams
Microsoft Teams is part of the Microsoft Office 365 suite and allows your team to communicate with each other within the Microsoft ecosystem. It includes text, voice, and video capabilities and allows you to group your team members in whatever way works best for you. It doesn't have too many bells and whistles, but at the core, it's a solid communication option for teams that are already using other tools in the Microsoft tech stack.
G2 Rating: 4.3/5
Pricing: It is either bundled with Microsoft 365 subscription or can be used individually, with its basic plan offered for free and its upgraded plan clocking in at $4 per user per month.
Sales Engagement
Outreach
Outreach is a sales engagement platform that helps companies grow revenue by optimizing every customer interaction across email, voice, and social media. Outreach uses machine learning to make sure reps take the right actions for each customer to improve the chances of sales success. Outreach's particular focus on social media communication optimization makes it ideal for businesses working heavily in e-commerce, where social communication with buyers is vital to success.
G2 Rating: 4.3/5
Pricing: Outreach doesn't publish pricing, but they do offer product demos, and you can request pricing on their website.
Salesloft
Salesloft is a leading sales engagement platform for sellers and teams looking to boost revenue. Their Modern Revenue Workspace™ allows your team to automate digital sales activities, communicate with clients, and obtain coaching in order to achieve success. Salesloft is used by some of the world's most effective sales professionals to continually re-strategize their sales operations based on the newest analytics and feedback.
G2 Rating: 4.5/5
Pricing: Salesloft does not publish pricing but offers quotes based on your business’s needs.
Groove.io
Groove helps Salesforce users increase their productivity by interacting with customers and providing companies with key insights on what's driving the business, which can prevent a lot of errors when it comes to capturing data in Salesforce. This software allows reps to spend less time on administrative tasks like entering CRM data and more time generating leads and closing deals.
G2 Rating: 4.7/5
Pricing: Groove doesn't publish pricing, but they do have a free trial and pricing requests available.
XANT (Formerly InsideSales)
Beyond being a traditional sales autodialer or sequencer, Playbooks by XANT helps sales teams find what works and do more of that. Playbooks guide reps in reaching out to the right people at the right time with the right message, resulting in more successful efforts. Leadership receives valuable insight into their remote sales workforce to see what works and what doesn't based on actionable insight into their workforce.
G2 Rating: 4.5/5
Pricing: InsideSales doesn't publish pricing and instead encourages potential users to book a demo.
Sales Enablement
Seismic
Seismic is a market-leading solution for sales enablement and digital shopping experiences. Seismic's Storytelling Platform™ empowers marketers to deliver content across all channels and sellers to engage with prospective buyers in a compelling way at every stage of the buyer journey.
G2 Rating: 4.7/5
Pricing: Seismic doesn't publish pricing and instead encourages businesses to book a demo.
Highspot
Highspot is a sales enablement platform that offers a wide range of content tools. Users can use it to find the most relevant content for their situation, present it to customers from different angles, and measure whether the customer finds it engaging. Highspot's advanced analytics let marketers know how well their content performs across all areas of the sales cycle and provides actionable insights so pitches and presentations can be optimized.
G2 Rating: 4.7/5
Pricing: Highspot does not publish pricing, but some users have reported pricing around $600 per user per year.
Spekit
If you're looking to help your sales team level up their Salesforce knowledge, Spekit is one of the first names in in-app learning. It's the only Salesforce Certified Partner that integrates with Salesforce to build training from existing processes. It empowers your employees to go beyond their basic training regimen and share knowledge, ask questions, and communicate process changes in real-time.
G2 Rating: 4.6/5
Pricing: Pricing starts at $20 per user per month.
Showpad
Showpad is reinventing the way companies boost revenue by helping sales reps generate engaging content experiences and timely, relevant communication that drives sales. It works as a sales content management system, sales readiness coach, sales effectiveness analyst, and buyer engagement platform, giving your sales team all the tools they need to tailor their sales approach to meet a wide variety of buyer needs. The custom buyer experiences really make Showpad stand out,
G2 Rating: 4.6/5
Pricing: Showpad doesn't publish pricing but instead encourages potential users to contact them for a quote or demo.
Mindtickle
Mindtickle is a Sales Readiness Platform for onboarding, product training, coaching, and ongoing readiness, providing scalable and effective preparation for fast-growing companies' sales teams and partners. It helps sales teams identify winning sales behaviors and uses the most effective real-world customer interactions to train the rest of your sales staff on how to win sales. Basically, it's one of the world's smartest sales coaches, utilizing impressive AI to elevate the skills of your entire team.
G2 Rating: 4.7/5
Pricing: Mindtickle doesn't publish pricing and instead urges potential users to request a demo.
Scheduling
Chili Piper
Chili Piper offers a whole suite of options to help you expedite and streamline your scheduling, from form concierge services to instant booking and handoff tools. The best part is it all syncs with your CRM, so customer records stay updated, and your reps always feel in control of their leads without having to log hours and hours per week to track no-shows, reschedules, and meeting details.
G2 Rating: 4.7/5
Pricing: Chili Piper has four different pricing options based on which tools you'd like to use. You can choose from their most basic, the Instant Booker tool is $15 per user per month, to their full "Concierge Inbound Scheduling" package for $30 per user per month.
Calendly
Calendly is a hub for scheduling in-person or online meetings professionally and efficiently, eliminating the hassle of back-and-forth emails about availability by empowering your clients and business partners to assign themselves meetings within predetermined openings you set in your calendar. Calendly is a huge timesaver for sales teams, where scheduling meetings and demos can consume so much of a rep's time. It also integrates with other tools in your sales tech stack like Zoom, Salesforce, and Slack, so you can automatically sync your rep's meeting schedules with their client data and other customer profiles.
G2 Rating: 4.7/5
Pricing: Calendly offers a free Basic plan, and Pro plans start at just $8 per seat per month.
Prospecting
ZoomInfo
ZoomInfo is a popular prospecting and lead generation platform that creates profiles of business people and companies based on data it collects from various sources. It provides a single platform for data, insights, applications, and integrations that provides a comprehensive insight into how to locate, engage and convert the right prospects across your entire addressable market.
G2 Rating: 4.4/5
Pricing: Zoominfo doesn't publish its prices, but it does offer a free trial and pricing upon request.
LinkedIn Sales Navigator
According to LinkedIn, their Sales Navigator tool "combines LinkedIn's network data, relevant news sources, and your accounts, leads, and preferences to help you better connect, and build relationships with the buyers you need to engage." And that's an excellent overview of this platform. Linkedin has one of the most extensive libraries of business leaders globally. They're using this advantage to offer a sales tool that helps you take advantage of all the data points available in their network to generate new, qualified leads.
G2 Rating: 4.3/5
Pricing: LinkedIn doesn't publish pricing for this tool and instead urges you to book a demo with their team.
Clearbit
Clearbit sources data from over 250 public and private data sources, including social profiles, company websites, legal filings, crowdsourcing, and many more. It then dynamically weighs and scores each data source to decide which one(s) they should attribute to a given lead. Clearbit uses four stages of verification to ensure the data is accurate, making it an exceptionally intelligent lead generation tool for businesses that need help qualifying their leads faster.
G2 Rating: 4.4/5
Pricing: Clearbit doesn't publish pricing and instead urges you to book a demo with their team.
Leadfeeder
Using Google Analytics data, Leadfeeder identifies website visitors and creates sales leads. Pricing is based on the number of unique visitors to the website, meaning it's perfect for growing businesses that don't want to be saddled with high subscription prices before they scale. Using Leadfeeder, you can connect with a variety of CRM systems, including Pipedrive, Salesforce, Zoho, and WebCRM, and keep track of new visitors to the website. Reps can also see the browsing behavior of MailChimp recipients and use the LinkedIn integration to identify their connections at each company.
G2 Rating: 4.3/5
Pricing: The basic version is free, with limited features. Their Premium version starts at $79 per month with unlimited users.
Customer Relationship Management (CRM)
Salesforce
Salesforce is a leading CRM application that marketers and salespeople use to forecast revenues, track leads, and connect with others in their organizations or the world around them. Salesforce also claims that typical users see an increase in sales by 29%, 34% productivity increase, and 42% accuracy rate for forecasts once they integrate Salesforce into their stack. If you're looking to pay a premium but get the most versatile and best CRM available, Salesforce might be the right fit.
G2 Rating: 4.2/5
Pricing: Starts at $25 per user/per month for their Essentials plan.
HubSpot CRM
HubSpot's CRM platform is one of the most popular CRMs on the market and for a good reason. The big feature of HubSpot is the multiple tools or "hubs" that can be bought separately to customize the platform to fit your specific needs. So you can add just the Sales Hub if you want to focus on sales or go all-in on every hub for the most comprehensive platform possible. Another significant advantage is that HubSpot's basic CRM is totally free, allowing you to see how their most basic tools fit your needs and then build out from there.
G2 Rating: 4.4/5
Pricing: Hubspot's basic CRM platform is free, and extensions like Marketing Hub, Sales Hub, and Service Hub start at $45 per month.
Pipedrive
Pipedrive is an affordable CRM that gives users an overview of their entire sales process, from start to finish. Usually, this kind of synchronicity is reserved for enterprise-level CRMs, but with Pipedrive, smaller businesses can take advantage of this crucial visualization feature without breaking the bank. Pipedrive also offers typical account management features, tracks and organizes phone calls and emails, and synchronizes schedules across all gadgets.
G2 Rating: 4.2/5
Pricing: The Essential plan starts at $14.90 per user per month (billed annually), and more advanced plans start at $24.90 per user per month.
Zoho
Zoho's CRM tools are designed to allow SMBs the same sales advantages as enterprise companies by offering their comprehensive "360°" platform at an affordable price. It includes advanced sales funnel tools such as artificial intelligence (AI)‐powered conversational assistant, as well as the basics like task management, marketing campaign management, and sales forecasting. Its ability to integrate with over 500 popular business applications makes it even more appealing for growing businesses looking for an easy way to integrate a CRM into their tech stack.
G2 Rating: 4/5
Pricing: Zoho offers a free edition that covers up to three free users and the bare essentials for sales management like leads, tasks, events, and call logs. Paid subscriptions start at $14 per user per month.
