Slintel is a sales intelligence platform that helps customers identify the top 10% of their total addressable market. On top of email addresses and phone numbers, Slintel captures buying propensity to help companies identify their highest intent buyers.
Backed by VCs such as Sequoia & Accel, the company is in a hyper-growth phase and grew more than 400% in 2020.
For Anupreet, Sales Director at Slintel, it was very difficult to accurately predict his sales pipeline since their Salesforce wasn’t updated regularly. At the same time, he understood that it was unsustainable for reps, who were rushing from one meeting to another, to constantly go to Salesforce to update their records. Though their SalesOps person was spending considerable time reminding reps to make updates in Salesforce, Anupreet knew that this was a mere bandaid to their problem.
Slintel was facing three key challenges -
Anupreet was on the lookout for a tool that would not just imbibe the discipline to update Salesforce but also make it easier for the reps to do so.
“Our data hygiene and productivity has skyrocketed. Each rep saves almost 1 hour/day & our SalesOps team saves 5 hours/week. We can’t even imagine a world without Rattle!”
Since Slintel’s sales team was already spending a lot of time in Slack, Rattle became the most welcomed tool in their tech stack. The Sales leadership team spent an hour brainstorming what they wanted to get out of Rattle and post that their SalesOps manager was able to configure those workflows in a single day!
When Rattle was rolled out, each AE adopted it quickly with very minimal training. Not only were the AEs saving time, but it freed up their SalesOps manager’s time to focus on strategic tasks. Therefore, by investing just a day in setting up Rattle, Slintel was able to make each rep more productive, reduce data hygiene issues and forecast their pipeline a lot better. Talk about ROI 😉
“Compared to any other tool that we added in our sales tech stack, Rattle has been the most welcomed one!”
Though Slintel’s team has configured more than 20 different workflows, their absolute favorites are -
“Now our SalesOps team doesn’t have to spend time on following up with AEs to get all data in. Rattle does it for them!”
✅ 1 hour saved daily by each rep
✅ 2x increase in data-hygiene
✅ Most welcomed tool in the tech stack
Rattle is helping AEs log calls after meetings and ensures that no information falls through the cracks. This behavior change of inputting data in Salesforce has led to better data quality and boosted overall data hygiene by 2x!
The SalesOps team doesn’t need to manually follow-up with reps to update Salesforce anymore. With automatic Rattle reminders, the SalesOps team saves 5 hours per week and can focus on core sales strategy work.
Rattle gives a clear view of what’s happening in the sales pipeline to the executive team. They don’t have to manually track deals and with real-time alerts, can coach reps proactively to win more deals.
“If you want your Salesforce to look like the way you always envisioned it, then go with Rattle”